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Scots urged to support industry as tourism prepares to reopen

We all have a role to play in the recovery of the country’s valuable tourism industry, according to VisitScotland.

The national tourism organisation is calling for people across Scotland to support the sector in its ‘time of need’ as it prepares to reopen on 15 July.

It’s outlined five simple actions that Scots can take to help restart the visitor economy, including taking a trip, visiting an attraction or experience, shopping locally, dining out and booking a staycation.

The campaign will run on social media and VisitScotland will be urging Scots and the tourism industry to share the message with their friends and customers, encouraging them to #take5fortourism to help inspire others to do their part.

With tourism worth more than £11.5 billion to the Scottish economy, supporting 1 in 12 jobs, the sector has been devastated by the Covid-19 pandemic and subsequent lockdown and travel restrictions.

Whilst VisitScotland believes that the industry is resilient, it has warned that it won’t bounce back over night and the support of the domestic market will be vital for survival over the coming months.

In order to allay concerns regarding public safety, VisitScotland, alongside the national tourism bodies of England, Northern Ireland and Wales, announced a new UK-wide industry standard and consumer mark to provide confidence for visitors, communities and tourism businesses alike, as the sector works towards reopening. Since its launch last month over 4000 businesses have signed up to the ‘We’re Good to Go’ scheme.

A new visitor charter was also created by the national tourism organisation aimed at encouraging safe and responsible travel around the country. Businesses are currently updating their listings on with opening information to make it easier for visitors to plan ahead.

Malcolm Roughead, VisitScotland Chief Executive said: “Scottish tourism is facing its biggest challenge in a generation and will need financial support for some time to come to help it recover. The Scottish public has a crucial part to play in helping this happen. It’s easy to not think of yourself as a tourist in your own country but many of the experiences that we often enjoy with loved ones, such as holidays, shopping or eating out, all contribute to our visitor economy.

“July 15 marks a new era for the industry as we start to welcome back visitors and take our first steps on the road to a safe and responsible recovery. However, reopening won’t be the same for all businesses, many are still adapting to this ‘new normal’, so it’s important that we recognise that as we move forward to try and restore our industry.

“We look forward to helping Scots rediscover their own country in a way that is safe for everyone – visitors, residents and those working within the industry. Recovery will require our collective efforts and we must act as one to ensure the best possible outcomes for the whole of the visitor economy.” For more information on travelling in Scotland visit

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